Facebook credits are a virtual currency sold through the platform that can be used for buying virtual goods in Facebook games and applications. More recently, consumers have been using Facebook credits to watch movies or listen to music. Some brands who are using Facebook in their social media strategy, have used these credits as an incentive for their consumers. Last year, Shoebuy.com ran a campaign that gave out 50 Facebook credits to fans who bought products from their site. Think about how you can use this social currency to get fans to interact with your brand.
Thursday, 25 August 2011
Facebook credits are a virtual currency sold through the platform that can be used for buying virtual goods in Facebook games and applications. More recently, consumers have been using Facebook credits to watch movies or listen to music. Some brands who are using Facebook in their social media strategy, have used these credits as an incentive for their consumers. Last year, Shoebuy.com ran a campaign that gave out 50 Facebook credits to fans who bought products from their site. Think about how you can use this social currency to get fans to interact with your brand.
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