Learn Social Site Updates Slowly

Nothing can be more frustrating than a social media site rolling out a huge overhaul all at once, without notifying its users beforehand. It can be overwhelming, especially when your business relies on your understanding of the social site and how it is used for marketing purposes. Our advice here is to take it one stride at a time. Trying to grasp the concept and understand how each new aspect or feature works at once can drive you crazy. Do it in moderation. Each day, learn how one aspect of the new update works and understand its functionality. Within a few days you will be caught up and easily using the new updated social site as if nothing had changed.

Read More

Read the Facebook Guidelines Before a Promotion

A great way to spread brand awareness and increase your Facebook following is to create a promotional event and give something back to your loyal fans and prospective consumers. One key ingredient, however, is making sure it fits within the guidelines set by Facebook. They are not hard to understand and are very straight forward, yet not following their rules can lead to being banned from Facebook. So before running a promotional event or contest, make sure your campaign does not break or interfere with any of their rules. Read more about Facebook’s promotional policy here. 

Read More

Need Help With Social Media?

In today’s constantly evolving social landscape, staying on top of your social networks while keeping up to date with the latest trends can be a difficult task, especially when you have a business to run. So what is an easy way to actively and effectively engage your online consumers and fans? It’s simple, contact Progressive Media Concepts today for a free web evaluation of your brand, and find out how PMC can help manage your brands social media marketing campaign. Interested in learning more? Email us at info@progressivemediaconcepts.com today and get the ball rolling.

Read More

Put a Video in Your LinkedIn Profile

Joe Soto, the CEO of One Social Media, recently shared great advice with his followers: add a video to your LinkedIn profile to stand out from competition. Some video ideas include, taping your elevator pitch, posting video testimonials from your customers, or filming your competitive advantage. The more interactive you make your LinkedIn profile, the more attention it will receive. The LinkedIn apps you can use to share your video are Slideshare.net and Google Presentation. Let us know if this helps!

Read More

Be More Active on LinkedIn

LinkedIn is a powerful networking tool, so be more active! There are thousands of discussions going on about every topic under the sun. Make sure you become active in at least one, share your ideas, thoughts and opinions. This will not only generate better relationships via LinkedIn, it can also lead to more traffic to your sites (granted you link to it in a discussion). People always want a new perspective and new information, so share yours and invite them to visit your sites.

Read More

Prioritize

Managing a social media campaign can take a lot of work and dedication to being consistent on each social network you are using. In order to stay sane and be productive, make sure you prioritize your marketing efforts. Make a plan of what you want to get accomplished for each social platform and order it by importance. Make sure you complete your daily tasks in a consistent manner. Prioritizing and organizing your campaign will keep you on point, and you can complete your tasks without the stress of being sidetracked or forgetting what you have or have not done yet.

Read More

Use Thumbnails to Post Links on Facebook

Facebook has a great feature that allows a thumbnail to accompany a link you wish to post. This is a useful tool because many people feel more comfortable clicking on a link that has an image with it. It tends to give the reader more insight into the article. Clicking on just a text link can be scary, since you may not know what you are about to see. The image can often be a preview of an image in the article, or hint towards content to be read. When posting a link, you can also include a caption to go along with the image. Your choice of images is based on the images available on the site. Make sure to pick an image that is closely related to the topic of your post.

Read More

Create an Animated YouTube Video

Do you have a great social media strategy in place but need some video content to further engage your fans? The equipment needed in order to create video content is expensive and many marketing professionals may not have the expertise in video editing, but that doesn't mean you can't do it! Try using one of these YouTube applications which allow you to create a video in minutes. Check out these self-explanatory programs and start posting those videos today!

Read More

Optimize Twitter SEO with a List

SEO applies to Twitter profiles the same way it affects any other site. Want to use SEO on Twitter lists and increase your page rank on search engines like Google? First, select a keyword you would like to use and make it the title of your list. By creating a Twitter list that has your keyword in it, such as twitter.com/pmconcepts/socialmedia, you can help your Twitter profile rank for your own name plus your chosen keyword. Though this will happen naturally as you are added to Twitter lists, you can help control this by creating your own that contains a keyword you’d like to rank for. This is a great way to gradually grow SEO for your Twitter page.

Read More