Balance Your Content to Create a Community

Some companies who use social media to promote their products or services tend to make the common mistake of only sharing information about their brand. Balancing the content you post between promotional material, valuable and industry-related information, and engaging posts will help form a brand personality and image. Don’t pitch your products and services too often, as your followers may become tired of the posts and unfollow or unlike your brand. Social media marketing is a two-way street; you get back what you put in. Create a community and provide a space that people enjoy visiting. The more people who return to your social sites, the better chance you have of obtaining a customer.

Read More

Host Your Own Blog

How easy is it to set up a blog that is already hosted? Pretty simple! Customizing it isn’t hard either, but you are stuck with limitations on what features can and cannot go on your blog site. So how can you make your blog just the way you want it? Host it! Hosting a domain or site is fairly inexpensive and easy to setup. By hosting your own blog, you can use plugins and other features that you couldn’t normally use with a blog being hosted elsewhere. You can also use templates that you prefer, and fully customize them to fit your needs! Don’t miss out on all of the features and great plugins available to you bloggers. Host your own blog ASAP!

Read More

How to Activate Facebook Timeline

We have all heard about the release of the Facebook Timeline profile update. Some users are fond of it, while others are not as thrilled. In any event, you can now activate your Timeline if you haven’t been prompted to already. Follow the steps below to access and publish your Timeline profile.


1. Go to

Note: If you do not wish to publish it right away, you will have a 7 day trial period to review and edit your Timeline. If you wait, it will automatically publish at the end of the trial.https://www.facebook.com/about/timeline
2. Click on “Get Timeline” in the bottom right of the screen.
3. From there, you can scroll down and make any edits you would like.
4. Once completed, scroll to the top of the page and click “Publish Now.”

Read More

Prepare for Change

Within the realm of social media, changes and updates happen more frequently than we would like them to. But regardless of what we want or don’t want, change happens, and being prepared for these changes can make your job much easier. Most social media sites release pending changes prior to the actual release. By doing your research and reading as much pre-release information that is available, your transition should be a breeze. If you know this change will lead to a design change, research and begin making changes to your site offline. Once the changes are implemented, making the switch will be as simple as uploading a new image or copy and pasting new coding.

Read More

How to Embed Tweets in Your Website

In our article, Twitter Redesign, we mention the ability to embed a tweet onto your website. To better understand how it works, think of it as incorporating the functionality of a tweet on your website. To embed a tweet, follow these instructions:

To render a tweet using oEmbed, the embedding site must:
1. Obtain an URL to or ID number of the tweet it wants to render.
2. Make a request to the get statuses/oembed endpoint, passing the Tweet URL or ID as a query parameter.
3. Render the html property of the response, as well as a <script> element pointing to //platform.twitter.com/widgets.js, if needed.

There are other ways to embed a tweet onto your website using codes that you might find to be easier. To get full directions on the various ways to embed a tweet, visit the developer’s site here.

Read More

How to Use Twitter Keyboard Shortcuts

As many of you may know, Twitter has just released a new platform design. Along with the new layout came some awesome keyboard shortcuts for Twitter users to access (or play with). A chart of all the keyboard shortcuts is pictured below. In order to see this chart while you are on your Twitter account, click the person icon next to the search bar in the upper right hand corner. From there, select Keyboard Shortcuts. Hope this makes navigating Twitter a little easier for you!

Read More

How to Use Google Analytics Live Traffic Statistics

Do you manage a blog or a website for someone? Even if you manage it for yourself, Google Analytics has a new feature that may interest you. We all know in the past, Google Analytics took 24 hours to aggregate data into a usable statistic, but now they offer a “Real-Time” option.
When you log into G.A, begin using the newest version available and click on the “Home” menu tab. From the Home tab, look to the left sidebar and click on “Real-Time (BETA).” Click on “Overview” to access real time data for your site.

Read More

How to Make Snowflakes Fall on WordPress.com

This little trick for WordPress can bring the winter holidays to your blog! Have you gone to WordPress and noticed snow falling on the page? You can activate this on your own blog in just a few simple steps.
First, sign into your WordPress blog. Click on the “Settings” tab on the left hand of the screen. You will be in the “General Settings” screen. Scroll down to the bottom of the page, where you will see “snow” as an option. This is located under the “Language” option. Click on the box to toggle falling snow and save your changes.
Now anyone who visits your blog will be able to see the beautiful snow falling on your page!

Read More

Category Specific Subscriptions on Wordpress.org

If you manage your own blog, you know how important subscribers are to your traffic analytics. Keeping your loyal followers up-to-date on new posts and updates is crucial to building a successful blog. But what happens if you want to give the reader the option to subscribe to a specific category and not your entire blog? It is very simple. For example, our RSS feed URL is www.progressivemediaconcepts.com/feed/. When a person subscribes to the PMC blog, that is the URL that will notify them of new content. If we wanted to give our readers the option to subscribe to content written about Facebook, for example, we would use the URL: www.progressivemediaconcepts.com/category/Facebook/feed.
Now when you subscribe, only posts from the Facebook category will be sent to you. Give it a try on your own website. Type in your URL with the same format and see if it works! Leave us your feedback!

Read More