Get Rid of Facebook Spam

Sometimes it’s hard to keep track of everyone who is posting on your company’s Facebook fanpage, (although you should respond to everyone!) If you aren’t as active as you should be on your Facebook marketing, you must at least make sure that everything being posted on your wall is safe for your fans to see. In order to monitor possible spam posts on your wall, click into your hidden posts. Hidden posts is a tab that you can find under your profile picture beneath the wall tab. Click on it, and delete all of the spammers from your wall to save your brand image! 

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Leave Room to Retweet

Increasing the number of Twitter followers is obviously an objective for any company that has a social media marketing strategy. Some businesses may just follow random users in hope for a follow back, while others may provide enticing content to catch their consumer's eye. If your business uses the second strategy, it is important to make sure that you leave room for your content to be retweeted. With only 140 characters allowed, this may seem difficult, but it will result in more followers for your company. If users have enough room to shout out your Twitter name with the awesome content you posted to all of their followers, you may start to see your fanbase grow. If they love what you're saying but don't have room to retweet it themselves, the content your creating is limited to your followers, and your followers only. 

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Wordpress Plugins

If you have a blog and are hosting it yourself, chances are you have veered away from Wordpress.com, and switched to Wordpress.org. This being the case, there are thousands of plugins to help make the user experiences better, 10-fold. Whether you need analytics, spam filters, contact forms or something as arbitrary as hiding part of the article until they Like you on Facebook, Wordpress plugins can change the way visitors interact with your page.

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Don't Fear Change

With the ever growing popularity of social media sites, change is almost inevitable. To keep these networks relevant and appealing to the online generation, changes have to be made. Whether it is adding new features, or taking old features away, evolving with the trend is a part of life. So when a new feature is made available, and you are unsure how to use it, do not panic - take some time to look into it. From the second an update is published for a social site, there are dozens of explanations into the pros and cons, and also the how to’s. Change can only work for you if you take the time to understand the reasoning behind it.

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Automatic Blog Posts

So you write blog posts a few times a week, but don't have the time to manually post them to your Facebook and Twitter accounts. What do you do? Luckily, blog sites such as Tumblr, WordPress, and Blogger all give you the options of posting your newest articles automatically to your Twitter and Facebook sites among others. If you want to feature your blog posts in a specific tab on your Facebook page, try using Networked Blogs. Networked Blogs is an application that will automatically pull your blog posts on your Facebook fan page, and will save you the time and energy of doing so yourself!

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Watch What You Say

It is never a good idea on any marketing campaign, to insinuate or insult anyone, whether it is a competitor or customer. It can sometimes be very easy to offend someone without even trying. It could be as simple as a personal point of view by the person managing the social media sites. Your customers are the most valuable commodity for your business to thrive. Consumer sediment can be easily swayed by other customers who may be bad mouthing your company. Make sure you watch what you say so you do not offend anyone by mistake, and your customers can do nothing but love your brand.

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Google Alerts

Whether you have heard of Google Alerts or not, using it can be very beneficial. If you are sick and tired of going out to find content that is new and relevant being posted to the Internet, enter in a few keywords on Google Alerts and let it find it for you. You will be notified via email or feed when a new article is made available online. Great for keeping current on a specific industry or even a competitor.

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Get Noticed

Everyone feels that you have to be politically correct, and depending on your business this may or may not be true. Creating controversy on the basis of engaging and creating a conversation between your consumers is sometimes a good marketing tactic. Do not be controversial over topics such as politics or religion, but instead, based around your industry. As for the online marketing industry, try asking questions such as "Is Facebook better then Twitter for marketing Product XYZ and why?" People tend to engage and converse when there is a popular conversation already taking place.

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Don't Overextend Yourself

The point of social media marketing is to be present on social media sites, promoting your business to your target market. The problem with this is there are 20+ social media sites, with more sprouting up every month. So which ones should you be on? Certainly not all of them. Consistency is key to a successful campaign, and being on too many may be hard to keep up with. Also, by focusing on too many social site you may come off desperate in your marketing strategy. Keep it simple. Remember, less is more...

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