Follow Big Names on Pinterest and Twitter

Do you have a great brand that you can't seem to generate enough buzz about?  A fantastic way to give your company recognition is to follow top companies and people on Twitter and Pinterest.  If you follow them and they start to follow you back, their followers will get the message and do the same.  Also, with retweets and repins from them, your company and product will be able to reach millions of other followers who would normally never get to see it.

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Edit Your Facebook Comments

Facebook is full of surprises, and this time, it's a very helpful one! Brand pages now have the ability to edit the comments that they post. This means if you are responding to one of your fans and you accidently type something incorrectly, you can change it! Simply hover over the upper right-hand corner of the comment box and a small pencil will appear. Where it used to only say delete, you now have the option to edit. Click on the edit option, fix your typo, and you're all set. We no longer have to delete the comment completely and retype a paragraph to make our responses grammatically correct!

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Optimize Your Facebook Cover Photo

We have officially entered an age where a picture can say more than 1,000 words, and way more than 140 characters.  With new(er) social media platforms, such as Pinterest and Instagram, pictures have become a major focus of social media and the apple of everyone's eye.  Facebook's new Timeline display is much more visually based than Facebook's previous layouts.  Simply Measured, a firm that studies brand performance on Facebook, found a 65% higher level of engagement in pictures and videos after the move to Timeline.  So here is a chance to take advantage of consumers love for virtual window shopping.  Use the Cover Photo to it's fullest potential by having a picture that epitomizes the message you want your brand to have.  Remember though, your cover photo can not contain prices, contact information or tell people to like your page.  From there, use a lot of big, colorful and energetic pictures and videos to draw in customers. Size may not always matter, but it sure doesn't hurt when it comes to your cover photo!

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Let Followers Respond on Tumblr

Tumblr is a great platform for expressing creativity through short posts or photos, but that does not mean communicating has to be a one-way street. Tumblr is a perfect place to start conversations with your followers. Did you know that if you end a post with a question mark, a small box appears in the right hand sidebar. The box gives you the option to let your followers answer the question included in your post. Select this option when you want to give your followers a voice!

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Assign Different Roles to Facebook Admins

Another new feature that Facebook had recently launched is the ability for brand pages to assign different roles to its administrators. In order to change the roles of the admins on your page, start by going into your Admin Panel. From there, click on Edit Page. In the left-hand column you will see a list of options. Click on the one that says Admin Roles. A list of all the admins of the page will pop up. There will be a drop down menu under each name that says Manager. Click on the menu and it will pull up 5 different admin roles to choose from. Select from Manager, Content Creator, Moderator, Advertiser or Insights Analyst to change an admin's role.

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Schedule Posts on Facebook

Facebook has just given brand page admins the ability to schedule their own posts from the platform. In order to create content to be published for the future, start by going to your brand page and selecting the type of post you would like to add to your page. After you complete the post, click on the small clock symbol on the bottom left-hand corner. Choose the year, month, day, hour and minute that you would like to have the post scheduled for. Then just click schedule and you're done! (To view scheduled posts, go to the Admin Panel, click on the Manage drop down menu, and select Use Activity Log.)

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