Read the Facebook Guidelines Before a Promotion

A great way to spread brand awareness and increase your Facebook following is to create a promotional event and give something back to your loyal fans and prospective consumers. One key ingredient, however, is making sure it fits within the guidelines set by Facebook. They are not hard to understand and are very straight forward, yet not following their rules can lead to being banned from Facebook. So before running a promotional event or contest, make sure your campaign does not break or interfere with any of their rules. Read more about Facebook’s promotional policy here.