Trying to generate consumer engagement on Facebook should be a part of every company's social media marketing strategy. In order to get your fans involved with the content you post, it is suggested that you make your posts short. Although you can include up to 420 characters within one Facebook post, research has shown that posts with 250 characters or less have received more interaction. Facebook has reported that content with less than 250 characters generate 60% more likes, comments, and shares than longer posts. Keep it short and sweet!
Thursday, 19 April 2012
Trying to generate consumer engagement on Facebook should be a part of every company's social media marketing strategy. In order to get your fans involved with the content you post, it is suggested that you make your posts short. Although you can include up to 420 characters within one Facebook post, research has shown that posts with 250 characters or less have received more interaction. Facebook has reported that content with less than 250 characters generate 60% more likes, comments, and shares than longer posts. Keep it short and sweet!
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