Do Not Use Punctuation in Your #Hashtags

Creating hashtags on Twitter is a great way for your content to become searchable. “Hashtagging” a keyword or phrase may help your tweet and/or Twitter profile be found by Twitter users who share the same interests. When you create a hashtag, it is important to realize that any punctuation included within your word or phrase will cut it short. For example, let’s say you are running a campaign about french fries and you are using the line “I’m eating fries” as your hashtag. If you tweet this: #I’meatingfries, the hashtag will only pick up the characters before the punctuation, making your actual search term #I. In order to use the hashtag function properly, you must remove any punctuation marks ( , . ? * $ @ ; : “ etc) from the phrase. The correct hashtag from the example above would then be: #Imeatingfries. This will keep your full message intact and make your tweet searchable!