LinkedIn is a powerful tool not only for finding a job, but also networking with business professionals. Optimizing LinkedIn could increase the chances a recruiter will find and contact you in response to a job position that may be open. Making sure you are ranked as high as possible on the search pages will increase your chances for success. To do this, you want to use keywords as much as possible.
If for instance you are in the marketing industry, including the keyword "marketing" in your title, past job history, resume, profile summary, and any other field that you feel the word "marketing" would fit into a sentence, is ideal. The more present a keyword is on your LinkedIn profile, the better ranking your profile page will result.
However, do not make this spammy throughout your page. You want your information to flow while others are reading it. If it looks suspicious, as in you are doing it for the sole purpose to gain a higher rank, it may turn off a person or recruiter from reaching out to you.

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